Episode
#401 – How Alex Levin grew Regal 4x while ignoring what everyone else was doing
- Podcast
- The Remarkable SaaS Podcast
- Published
- Apr 29, 2026
- Duration seconds
- 2557
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/the-remarkable-saas-podcast/2777452
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Summary
A story about refusing what the market expected—and a business that grew stronger for it. This episode is for sales-led SaaS founders wondering why adding more people keeps making growth harder, not easier. When I last spoke with Alex Levin in 2022 , Regal was already scaling. Since then, revenue has grown 4x—with the exact same team. Back in 2022, Regal was growing fast, and the team was expanding with it. Alex made a different call. He stopped hiring to solve problems—and started solving problems instead. Three and a half years later, the team is exactly the same size. The revenue isn't. He said no to entire customer segments. He stopped solving product gaps with people. He moved from $50K average contracts to over $150K—without adding a single person to make it happen. The result is a business approaching cash-flow break-even with most of its $83M still in the bank and revenue growing 50 to 100% a year. And this inspired me to invite Alex back to my podcast—three and a half years after our first conversation. We explore how questioning every default assumption about growth creates compounding advantage. Alex shares hard-won insights about the ego trap of hiring, the shift from $50K to $150K average contracts, and why AI agents didn't change his core belief—they finally made it scale. You'll discover what happens when a founder refuses the obvious answer—and finds that the constraint was always the key. We zoom in on two of the 10 traits that define remarkable software companies: – Acknowledge you cannot please everyone – Focus on the essence Alex's story proves that remarkable companies grow their leverage, not their headcount. Here's one of Alex's quotes that captures his thinking on building a business that forces clarity: "Don't solve problems with people, like s…