Episode
Episode 395: Charles Chaffin - The Psychology of Financial Planning
- Published
- Feb 5, 2026
- Duration seconds
- 4851
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Summary
Ben Felix and Braden Warwick are joined by Dr. Charles Chaffin, a leading voice in financial psychology, to explore why investors so often act against their own best interests—and how better tools and frameworks can help bridge the gap between rational plans and real human behavior. The conversation blends behavioral finance, goal setting, and risk profiling, while also introducing a new evidence-based risk tolerance questionnaire now being made publicly available to listeners. The episode digs into why humans are wired for short-term survival rather than long-term optimization, how biases and environment shape financial decisions, and why coaching—not transactions—is becoming the advisor's most important role. Charles explains concepts like money scripts, financial flashpoints, identity-based goals, and financial self-efficacy, tying them directly to investing behavior and client outcomes. The discussion also goes deep on financial risk tolerance: what it really is, why people consistently misjudge it, and why psychometric tools outperform traditional questionnaires. Key Points From This Episode: (0:00:00) Introduction to Episode 395 and guest Dr. Charles Chaffin (0:01:15) Charles' background in financial planning psychology and authorship (0:02:30) Why PWL wanted to move beyond the Grable–Lytton Risk Tolerance Scale (0:03:40) Introduction to the Money and Risk Inventory (MRI) and full disclosure (0:04:55) Announcement: Public access to a psychometric risk tolerance questionnaire (0:05:10) Risk tolerance vs. risk capacity—and how PWL combines both (0:06:43) Why firms must map risk scores to asset allocations themselves (0:08:35) The role of psychology in financial planning beyond technical advice (0:10:17) The Klontz–Chaffin model of financial psychology (0:12:05) Why…