Episode
Media Briefs: WoodWing’s Jeroen Goemans on using AI for measurable workflow upgrade
- Published
- Dec 4, 2025
- Duration seconds
- 951
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Summary
Most publishers know they should be doing more with AI, but the gap between strategy decks and the reality of nightly, weekly or even monthly publishing deadlines is huge. This is the latest in our Media Briefs series of short, sharp sponsored episodes with a senior executive from a vendor working with publishers to make their businesses better. In this episode, we hear from Jeroen Goemans, MD for EMEA at content management solutions provider WoodWing. After 25 years working with content-heavy brands, Woodwing’s publishing clients have already automated huge chunks of their production process, but they are already seeing real ROI from AI integrations in its established content and asset management platforms. This Media Briefs episode is sponsored by WoodWing. WoodWing empowers publishing ecosystems by uniting technology with deep industry expertise. For 25+ years, we’ve helped teams create, manage, and deliver content across print and digital channels with greater efficiency and consistency. Our portfolio spans multi-channel production, digital assets, quality, knowledge, and information management. Founded in 2000, we operate globally from our headquarters in the Netherlands. Learn more about WoodWing’s AI innovations on their website: https://www.woodwing.com/solutions/content-orchestration