Episode
Three Founders, One Mission: The Merger Changing Latino Food | Tuyyo Foods
- Podcast
- The Perfect Bite
- Published
- Mar 12, 2026
- Duration seconds
- 3268
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Summary
What if instead of waiting for a big brand to buy you out, you just built something bigger on your own terms? That's exactly what Stefanie Garcia Turner, Regina Trillo, and Jocelyn Ramirez did when they merged their three beloved brands - Tuyyo Foods, Nemi Snacks, and Todo Verde - into one powerhouse under the Tuyyo Foods umbrella. And the food industry is paying attention. In this episode, host Sarah Perkins sits down with the full executive team behind Tuyyo Foods 2.0 for a conversation that covers everything: Growing up with food as an act of love, building brands that push back against tired stereotypes of Latino culture, and why three solo founders decided that coming together was the boldest move they could make. Stefanie spent nearly a decade at Whole Foods before launching Tuyyo's original agua fresca mixes, a better-for-you answer to Kool-Aid, inspired by her grandmother's grapefruit tree and her love for the powdered drink format. Regina left a legal career in human rights to found Nemi Snacks after being struck by how underrepresented and stereotyped Latino food was on American grocery shelves — and how a nopal cactus chip could change that. And Jocelyn launched Todo Verde in LA after years as a social justice professor and chef, bringing taco seasonings inspired by real Mexican flavors to a market that had settled for cornstarch and mild spice packets for way too long. They met through trade shows, DMs, and a shared fellowship. The merger idea was planted on an airport ride back from Texas, and within months it was a reality. No big buyout. No waiting around. Just three women who decided to grow better together. This one covers the exciting stuff and the real stuff — what it actually takes to merge three companies, how to communicate with co-fou…