Episode
Caper is Reinventing Food Media | Max Tcheyan
- Podcast
- The Perfect Bite
- Published
- May 7, 2026
- Duration seconds
- 2578
- Processing state
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- https://the-perfect-bite.cohostpodcasting.com/episodes/caper-is-reinventing-food-media-max-tcheyan
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Summary
What if food media got the Puck treatment? That's the question Max Tcheyan asked and Caper is the answer. Max is the CEO and co-founder of Caper, a new food and hospitality media company built on the premise that the food world deserves the kind of serious, insider, character-driven storytelling that business gets from Puck, that sports got from The Athletic, and that Hollywood gets from Vanity Fair. The characters are there. The stories are there. The journalism just hasn't caught up yet. Max knows how to build this. He was one of the earliest employees at Bleacher Report, grew The Athletic from startup to New York Times acquisition, and co-founded Puck, the subscription media company covering Hollywood, fashion, politics, and business with a talent-led model that changed how premium media gets built. Now he's applying everything he learned to the world he loves most: food, restaurants, and hospitality. In this episode, host Sarah Perkins sits down with Max for a conversation about what Caper is, why it needed to exist, and how he's building it. The founding team is a genuine Avengers assembly: journalists from The New Yorker, the New York Times, Artnet, Eater, and Bon Appétit who are equity partners in the business, not just employees. The editorial philosophy is built around what Max calls the "power triangle" of food: the hospitality groups (producers), the chefs and restaurants (actors), and the behind-the-scenes agents, the publicists, real estate players, consultants, and advisors, whose influence on food culture nobody is covering yet. There's also an underground chef competition happening in undisclosed New York City locations that sounds like Top Chef meets an underground rap battle. And yes, a podcast and video strategy is coming. This is one of the most for…