Episode

Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric

Podcast
The Partnership Economy
Published
Mar 11, 2025
Duration seconds
2074
Processing state
not_requested
Canonical source
https://the-partnership-economy.cohostpodcasting.com/episodes/diversifying-your-partnership-strategy-for-scale-with-stephanie-harris-ceo-of-partnercentric
Audio
https://pdrl.fm/ca921d/audio-delivery.cohostpodcasting.com/audio/2ff05f56-3470-44a9-8950-05c6bf5f1555/episodes/2313253a-6dbe-4b52-a3cb-32023ae9e86f/episode.mp3
JSON
/v1/public/podcasts/the-partnership-economy-4429579/episodes/diversifying-your-partnership-strategy-for-scale-with-stephanie-harris-ceo-of-partnercentric
Markdown
/podcast/the-partnership-economy-4429579/diversifying-your-partnership-strategy-for-scale-with-stephanie-harris-ceo-of-partnercentric.md

Actions

  • POST https://stenobird.com/v1/public/podcasts/the-partnership-economy-4429579/episodes/diversifying-your-partnership-strategy-for-scale-with-stephanie-harris-ceo-of-partnercentric/transcription-requests
    Idempotently request low-priority transcript generation for this episode.
  • GET https://stenobird.com/podcast/the-partnership-economy-4429579/diversifying-your-partnership-strategy-for-scale-with-stephanie-harris-ceo-of-partnercentric.md
    Read the agent-friendly Markdown representation of this episode resource.

Summary

A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris , CEO of PartnerCentric , to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, the impact of different commission models, and why your most authentic brand advocates might already be your customers. They also discuss how agencies can help optimize and scale these partnerships and why accurate attribution is key to proving ROI across different partner types. Tune in to learn how a diversified, well-attributed partnership mix can maximize growth! To read the survey created URLgenius & impact.com click HERE .  This podcast episode was produced by Quill .