Episode
Checking in on the Business of Golf with Josh Carpenter – Episode #15
- Podcast
- The Normal Sport Show
- Published
- Mar 11, 2026
- Duration seconds
- 4291
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Summary
Why would a company spend $30 million to sponsor a PGA Tour event? Kyle sits down with Sports Business Journal’s Josh Carpenter to break down the real economics behind golf sponsorships. From sleeve logos and hat deals to title sponsors and Pro-Am access, the business of golf is much more complicated than just putting a logo on TV. In many cases, the real value comes from something else entirely: access. Follow Josh: Twitter 📫 200K golf fans follow us on social, and 17K read our free weekly newsletter, which is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/ Connect with us 🌎 Our website: https://www.normalsport.com/ 🐦 Twitter: / kyleporterns 📸 Instagram: / normalsportgolf 🤝 Partner with us: https://www.normalsport.com/sponsors