Episode
STREAM TV EUROPE UNPLUGGED
- Podcast
- The Media Odyssey
- Published
- Apr 23, 2026
- Duration seconds
- 2129
- Processing state
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Summary
Europe’s media industry leaders gathered in Lisbon this past week for the inaugural Stream TV Europe, and the prognosis is—to everyone’s surprise—refreshingly optimistic. Welcome to The Media Odyssey podcast! In this episode, Evan and Marion break down the biggest moments from Stream TV including: the "renaissance" of the living room and the shift in digital strategy by global players. They are later joined by Denis Oštir to discuss V’s ambitious new V Index, a unified measurement tool designed to bridge the gap between traditional broadcast and digital streaming. 1. The Power of the Living Room Sofa Marion shares insights from her workshop including a survey of 15,000 people across Europe, the US, and China, conducted in partnership with RTL AdAlliance. The findings highlight the continued dominance of the big screen, with 83% of Europeans prioritizing video content in the living room. The research reveals an ecosystem where different platforms serve distinct social needs: Netflix primarily caters to couples, VOD brings together larger family groups of five or more, and YouTube remains a hub for solo viewing. 2. The Optimistic Outlook The duo discusses how the digital evolution of legacy media is fueling a surprisingly positive outlook across the sector. Evan highlights his panel featuring TF1, France’s largest broadcaster, and news creator Gaspard G to illustrate this shift. This collaboration serves as a strategic blueprint for how legacy brands can think and act like creators to maintain relevance in a fragmented market. 3. Deep Dive: The V Index & CTV Strategy Denis Oštir joins the conversation to explain V’s role as a top-three smart TV platform in Europe with a global footprint of 50 million connected TVs. Given their reach, V aims to solve a major measureme…