Episode
438 - Kevin Goetz - On Audience Testing 5,000+ Films, How He Became Hollywood's Most Powerful Audience Whisperer, and How to Use Audience Testing to Enhance Your Film (Not Destroy Your Vision)
- Podcast
- The MAKE IT Podcast
- Published
- Jun 12, 2026
- Duration seconds
- 5180
- Processing state
not_requested- Canonical source
- https://www.themakeitpodcast.com
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Summary
This episode is brought to you by our e-book Mastering Film Marketing. Get your copy today at https://themakeitpodcast.com/products/mastering-film-marketing Hello, Hello! In this episode, we sit down with legendary audience research expert Kevin Goetz , the CEO of Screen Engine, who has tested over 5,000 film and television titles for major studios over three decades. Kevin shares his journey from aspiring Broadway performer to becoming Hollywood's most trusted voice on audience testing, discussing how filmmakers can use audience feedback to enhance rather than compromise their creative vision. The conversation explores the evolution of audience expectations in the streaming era, the importance of knowing your deficits as an entrepreneur, and Kevin's philosophy on following passion over profit. We also talk about: • Kevin's childhood in Bensonhurst, Brooklyn, and the family dynamics that shaped his drive for success • The misconceptions filmmakers have about audience testing and how it actually enhances creative vision • How streaming platforms have changed viewer behavior, and the need for compelling cold opens • The importance of self-awareness in leadership and surrounding yourself with people better than you at specific skills • Kevin's approach to delegation, team building, and scaling a business with 320 employees People, Places, Products, and Websites Mentioned: Screen Engine/ASI BBMG Entertainment — kevingoetz360.com How to Score in Hollywood Audienceology Producers Guild of America American Cinematheque Nashville Film Festival News & Media Services Ground News Semafor The Media Line People Derek Guy (menswear writer) Joan Rivers Nicole Kidman Charles Roven (producer) Lauren Shuler Donner Richard Donner Stephanie Allain Donald De Line (PGA) Ben Fritz (Wall…