Episode
Your Ideal Client Needs to See You At Least Five Times Before They Hire You
- Published
- Jun 10, 2026
- Duration seconds
- 372
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Summary
There’s a coach you see on your feed regularly. Not constantly — just once or twice a week. Their posts don’t usually get huge engagement. But at some point, without really deciding to, you start to think of them when their topic comes up. They’ve built recognition. And recognition didn’t come from one brilliant post. It came from repetition. In this episode I’m breaking down exactly how recognition builds — the mechanism behind it, what it does to your sales conversations, and why your podcast is already creating the repetition you need without you realizing it. What we cover: * How your brain files information — and why repetition is the only thing that turns a stranger into someone who thinks of you automatically * The difference between recognition and revenue — and why recognition is the prerequisite that most coaches skip * Why repetition feels like spamming but isn’t — and the distinction between reinforcing and repeating * Why you’re already creating the repetition in your podcast and what’s stopping it from being seen If this resonated: Every episode of The Long Game is built around one idea: you don’t need to create more. You need a system that makes what you already create work harder. If you want to explore what that looks like, you can find me at withruxandra.com . Subscribe so you don’t miss the next episode of The Long Game. Find me on Instagram at @withruxandra for more on content strategy, podcast repurposing, and building a system that works beyond the day you hit publish. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit withruxandra.substack.com