Episode
The Logistics of Growth: Scaling Freight Tech Companies with Will Urban
- Podcast
- The Logistics of Logistics
- Published
- Mar 3, 2026
- Duration seconds
- 2953
- Processing state
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Summary
In "The Logistics of Growth: Scaling Freight Tech Companies", Joe Lynch and Will Urban , Founder and Principal of Will Urban Consulting, discuss the strategic intersection of traditional logistics discipline and high-velocity tech innovation to drive multi-billion dollar scale. About Will Urban Will Urban is the Founder and Principal of Will Urban Consulting, a premier advisory firm specializing in scaling global logistics and freight tech organizations. With over 30 years of executive leadership experience, Will has navigated the evolution of the industry at the highest levels, holding pivotal roles at both the traditional logistics powerhouse Expeditors and the digital disruptor Flexport. During his tenure as Chief Revenue Officer at Flexport, he was instrumental in driving the company's organic revenue growth from $600 million to over $5 billion. Today, Will leverages his extensive background as a full partner at R7 and a venture partner at firms like Companyon and Nine Realms. He is a deeply connected figure in the supply chain ecosystem, serving as an investor, advisor, and board member for numerous startups and venture capital firms, where he bridges the gap between complex logistics operations and institutional investment. About Will Urban Consulting (WUC) Will Urban Consulting (WUC) is an elite consultancy dedicated to helping supply chain and freight tech companies master the "Logistics of Growth." Founded by Will Urban following his successful tenure at Flexport, the firm occupies a unique niche by providing executive-level expertise that blends traditional logistics excellence with modern digital scale. WUC is comprised of a global team of specialists—many of whom are veterans of Expeditors and Flexport—who focus on refining go-to-market strategies, accelera…