Episode
Scaling with Intent: Removing the Constraints to Growth with Holly LaBoda
- Podcast
- The Logistics of Logistics
- Published
- May 12, 2026
- Duration seconds
- 3249
- Processing state
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Summary
In "Scaling with Intent: Removing the Constraints to Growth" Joe Lynch and Holly LaBoda , Founder and Chief Growth Officer of Formula L, discuss how logistics leaders can bridge the gap between high-level strategy and field execution by building a sustainable, system-led sales infrastructure. About Holly LaBoda Holly LaBoda is the Founder and Chief Growth Officer of Formula L, a sales operating system built for logistics, supply chain, distribution, and complex B2B service organizations. She has spent 18 years working inside these industries — including a decade at C.H. Robinson leading enterprise sales system design and go-to-market strategy — before building Formula L from the patterns she saw break organizations of every size. Holly holds an M.S. in Performance Improvement and certifications in change management and strategy — which means she doesn't just teach what worked once; she builds the system that makes it work consistently. She has worked alongside hundreds of sales leaders and thousands of sellers across logistics, freight, and distribution. Holly serves on the TMSA Board of Directors and is based in Minneapolis, Minnesota. About Formula L Formula L is a sales operating system built for logistics, supply chain, distribution, and professional services organizations that have outgrown how they operate. Most growth leaders hit a ceiling that isn't about strategy — it's about the system underneath it. Formula L builds the infrastructure that closes the gap between the strategy leadership decides and what actually shows up in the field: a proprietary diagnostic and competency model, the LIFT Method development process, and a full partnership model that delivers the operating system alongside the team. The result is sales growth that doesn't depend on heroics —…