Episode
2482: TBT: Writing Like People Think: John Smith Headlines
- Published
- Jun 25, 2026
- Duration seconds
- 2647
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Summary
If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your marketing… and what he calls "John Smith Headlines" are one of the most effective ways to write headlines. If you're a marketing student, this is a great podcast for you! Tons of examples, tons of hands-on application…. Get ready to LEARN!