Episode
2462: AI Won't Fix Your Marketing. It'll Expose It
- Published
- Jun 5, 2026
- Duration seconds
- 2468
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Summary
Most contractors are rushing to grab AI tools without a plan — and they're about to automate mediocrity at scale. In this episode, Rich breaks down the three biggest AI mistakes contractors make and introduces a first-principles approach that starts with identity, not technology. Learn why who you are matters more than which tools you use — and how to build an AI foundation that actually works.