Episode
842 Helen Christoni: Co-Founder of Make Time Wellness
- Podcast
- The Kara Goldin Show
- Published
- May 22, 2026
- Duration seconds
- 1590
- Processing state
not_requested- Canonical source
- https://karagoldin.com/podcast/842
Actions
POST https://stenobird.com/v1/public/podcasts/the-kara-goldin-show-424825/episodes/842-helen-christoni-co-founder-of-make-time-wellness/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-kara-goldin-show-424825/842-helen-christoni-co-founder-of-make-time-wellness.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Putting brain health at the center of women’s wellness — that’s the conversation 🧠✨ On The Kara Goldin Show, I sit down with Helen Christoni, Co-Founder of Make Time Wellness, a brand redefining women’s wellness by focusing on cognitive health, daily wellness habits, and science-backed support for the brain. Helen’s journey started long before Make Time Wellness. A longtime wellness marketing executive and ultramarathoner, she spent years helping grow wellness brands while also navigating deeply personal experiences with dementia and mental health struggles within her own family. But through those experiences, she noticed a major gap she couldn’t ignore: women were prioritizing skincare, fitness, hormones, and longevity — but rarely talking about brain health until it became a crisis. That realization became Make Time Wellness — a brand Helen co-founded alongside Emma Heming Willis to help women prioritize their brain, body, and beauty through education, awareness, and science-backed wellness products. Built around the idea that cognitive health should be part of everyday wellness, Make Time Wellness is helping bring a once-overlooked conversation into the mainstream. We talk about Helen’s personal journey with dementia and cognitive health, why women’s brain health has been historically overlooked, and what it takes to build trust in a crowded wellness and supplement space. We also get into the realities of launching an emerging wellness brand, expanding into retailers like Vitamin Shoppe and Ulta, and how Make Time Wellness approaches education without fear-based marketing. Helen also shares how her background in wellness brand-building shaped her approach as a founder, the lessons she’s learned scaling an early-stage company, and why she believes brain health is bec…