Episode
How to Start a Private Jet Charter Business With No Money | Kolin Jones of Amalfi Jets
- Podcast
- The James Altucher Show
- Published
- Apr 16, 2026
- Duration seconds
- 3394
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Summary
Notes from James: I wish I had been Kolin Jones when I was 18 years old. When Colin was 19, during COVID, he set up his own private jet brokerage out of a college dorm room. No investors. No jets. No connections. Just a GoDaddy website, an email address, and an obsessive willingness to send 2,500 cold emails a day. Amalfi Jets is on track to do $120 million in revenue this year. And he still doesn't own a single plane. I love how he thought about competition. He literally calculated: my competitor sends 400 emails a day, I'll send 2,500 — that means I'm doing six of his days in one of mine. Do that for a month and I'm four months ahead. That was the whole strategy at the start. Beautiful. And then TikTok changed everything. One video about a client who chartered two jets — one for his wife, one for his mistress — got a million views. 150,000 people hit their website. 15,000 flight requests in a single day. The entire trajectory of the company shifted because of a free video. He also talked about losing money on purpose on his first sale — selling a $24,500 flight for $20,000 to lock in loyalty. Pure Amazon thinking. I love that. And there's a story about a client stranded on the Galapagos Islands whose plane broke down. The client's assistant asked about bribing customs officials. Listen for how Kolin handled it. This is a great template if you're an entrepreneur, a creative, or anyone trying to build something from nothing. Please listen. Episode description: Kolin Jones was 19 years old, in his college dorm during COVID, when he noticed something: commercial flights were grounded, but private jets were surging. He got his pilot's license at Van Nuys Airport — the busiest private jet airport in the world — and launched Amalfi Jets with nothing more than a website, a c…