Episode
From the Archive: The 7 Techniques to Influence Anyone of Anything | Robert Cialdini
- Podcast
- The James Altucher Show
- Published
- Jun 19, 2026
- Duration seconds
- 3791
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Summary
A Note from James: If I could tell my children to read one post of mine, it would be this post. Influence is how they will navigate a world of uncertainty. Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book Influence , which sold 3 million copies and defines the six critical aspects of all influence. Now he has a new book, Pre-Suasion , going 10x deeper into the concepts of persuasion. I got him on my podcast so I could ask the 1,000 questions I have. Small story from the book: If you name a restaurant “Studio 97” instead of “Studio 17,” people are more likely to tip higher. If you ask a girl for her phone number outside a flower store, triggering feelings of romance, she is more likely to give it to you than if you ask her outside a motorcycle store. And 500 other stories. The environment is just as important as what you say. Before the podcast began, I gave him a book as a gift: The Anxiety of Influence , a history of poetry. What would poetry have to do with influence and marketing? In all art, since the beginning of time, artists have built on the work of the artists of the generation before them. Beethoven depended on a Mozart to be a Beethoven. Picasso depended on a Cézanne. Without Michelson, there would be no Einstein. But poets, for some reason, would deny being influenced. “I never even read Ezra Pound,” shouted one poet at a critic. Poets want to be seen as original. Nobody is 100% original. This is the anxiety of influence. Almost all of our decisions, and even our creativity, are outsourced to the people around us who influence us: peers, teachers, religion, parents, bosses, etc. Our personality is our own particular mishmash of influences. How we deal with that anxiety, how we recognize the influences, learn…