Episode
Events that Actually Move Major Gifts
- Published
- Jul 7, 2026
- Duration seconds
- 1181
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Summary
Her gala cost $40K. Her dinner cost $200. Guess which one got a bigger gift. On this week's episode, I tell the story of two events that happened the same spring, one an eleven-month gala, one a Wednesday dinner for eight people. Only one of them led to real major gift conversations. It wasn't the expensive one. We walk through the 3P framework I now use with clients: purpose, people, program, plus the follow-up system that turns a good event into an actual gift instead of a nice memory. What's one event on your calendar right now that could use a smaller, more focused redesign? Listen to this episode and share it with anyone on your team planning a donor event this year. More from Tammy Zonker Author of Calling All Heroes Founder of Fundraising Transformed President of Modern Institute for Charitable Giving Learn more about the Excellence in Major Gift Fundraising Seminar Subscribe to Tammy Zonker's Scaling Major Gifts newsletter Connect with Tammy Zonker on LinkedIn Resources: Show notes, links, and resources mentioned in this episode . Review my show: Please review my show . After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies