Episode
Lane Kreiling: Leading in the Trenches
- Published
- Apr 6, 2026
- Duration seconds
- 2053
- Processing state
not_requested- Canonical source
- https://intentional-ag.captivate.fm
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Summary
Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Lane Kreiling, Sales Support Manager at Beck’s Hybrids, for a real-world conversation about leadership where it actually happens—on the ground, in the middle of the season, when everything is moving fast and pressure is high. Lane defines intentional leadership simply: understand your people. Know what motivates them, what challenges them, and how they operate. Leadership isn’t just about getting the job done—it’s about making sure your team can show up the right way, both at work and at home. In a role that sits at the center of logistics, customer service, and internal coordination, Lane’s job is less about moving product—and more about taking care of people. When customers are taken care of, everything else falls into place. The conversation highlights the reality of seasonality in agriculture. When spring hits, the pressure is on. Emotions run high, decisions speed up, and leaders are forced to balance urgency with discipline. One of Lane’s key responsibilities is helping customers slow down just enough to make the right decision—not just the fast one. A major theme throughout the episode is clarity under pressure. Whether it’s managing inventory across multiple locations, coordinating shipments, or communicating with dealers, success comes down to clear expectations, simple systems, and constant communication—even if that sometimes looks like a desk calendar and a quick conversation across the room. Lane also shares a powerful leadership insight rooted in his ag education background: everyone learns di…