Episode
Adam Jason: From Wall Street to Coffee Farms
- Published
- Jun 22, 2026
- Duration seconds
- 1544
- Processing state
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- https://intentional-ag.captivate.fm
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Summary
Join our champion program: [email protected] Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Adam Jason, Co-CEO of the Green Coffee Company, for a fascinating conversation about entrepreneurship, international agriculture, capital markets, and what it takes to build a business across cultures and continents. Adam defines intentionality simply: Know where you want to go. The path may not be straight. There will be twists, setbacks, and unexpected opportunities. But intentional leaders create clarity around the destination and continue moving toward it. Adam’s journey is a perfect example. Originally a capital markets attorney advising Fortune 500 companies, boards of directors, and public offerings, Adam found himself at a crossroads familiar to many high performers: Stay on the traditional path—or build something of his own. What started as a month-long trip to Colombia ultimately became a life-changing opportunity. Through a chance introduction, Adam became involved in what would eventually become the Green Coffee Company, helping transform a fragmented agricultural market into the largest coffee operation in Colombia. A major theme throughout the conversation is this: Opportunity often lives where complexity exists. Building a business in rural Colombia required much more than financial expertise. It required: Navigating cultural differences Building trust in local communities Working across language barriers Understanding family-owned agricultural operations Earning credibility through action over time Because in many coffee-growing communities, business isn't just business. It's family. It's le…