Episode
How Great Leaders Make Decisions Under Pressure: Bobby Parmar's Secrets
- Published
- Jan 7, 2026
- Duration seconds
- 2259
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Summary
We're taught that smart people get the right answer. The gold star. The A+. But Bobby Parmar, professor of business administration at the University of Virginia and author of Radical Doubt: Turning Uncertainty into Surefire Success, argues that this conditioning sabotages our most important decisions. In this episode, Bobby shares why doubt isn't the enemy of good decision-making, it's the foundation. He reveals how to shift from being a “right answer getter” to becoming a “better answer maker,” and the framework he uses to help executives embrace uncertainty as a strategic advantage. You'll learn why embracing doubt can unlock better decisions for you and why the best investors treat uncertainty as their superpower. For more, read Liz’s column every Thursday at On The Money by SoFi, and follow Liz on Twitter @LizThomasStrat. Additional resources: On The Money: Sign up for SoFi's newsletter for intel, insights, and inspo to help you get your money right. Investing 101 Center: At SoFi, we believe investing is for everyone — which is why we’ve created a hub with info for beginners and experts alike. Start exploring to get investment education, advice, resources, and more. Wealth Investing Guide: Information you need to know to make your money work harder for you. This podcast should be used for informational purposes only and not deemed as a recommendation. Our Automated investing is via SoFi Wealth LLC, and is a registered investment advisor. Our Active investing is via SoFi securities LLC, member FINRA/SIPC. For additional disclosures related to the SoFi Invest® platforms, please visit www. SoFi.com/Legal. ©2026 Social Finance, Inc. All Rights Reserved.