Episode
Acceleration Community of Companies' Founder & CEO: Follow the consumer – Michael Nyman
- Published
- Jul 21, 2026
- Duration seconds
- 2420
- Processing state
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- https://the-immortal-life-of-ag.captivate.fm
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Summary
Today’s guest is Michael Nyman, Founder and CEO of the Acceleration Community of Companies (ACC), an agency group designed specifically in response to the traditional holding company model. Having spent his prior career within that model, Michael explains that clients now demand speed, specialist expertise and a deeper consumer insight. So rather than accepting internal competition, ACC is optimised for collaboration and an advisory-first approach that solves client problems before deciding how to execute them. The conversation explores why organisational design has become a competitive advantage, how integrated teams can move faster, and why specialisation is mission-critical. Michael also reflects on how his competitive set is evolving as ACC grows, offering a unique snapshot of a dynamic market and demonstrating why evolution is imperative for success. HIGHLIGHTS: [02:21] Building a ‘doing’ company [04:38] Why stories matter [09:13] A circular organisation [13:21] Leading with advice [17:27] Measuring collaboration [22:17] The bundling effect [28:22] Following client demand [33:53] Finding your purpose MORE ABOUT MICHAEL: LinkedIn: linkedin.com/in/michael-nyman Website: accelerationcc.com HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One Mentioned in this episode: Get Co:definery's diagnostic questionnaire Is your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq