Episode

Richard Chataway on Designing AI for Humans

Podcast
The Human Risk Podcast
Published
Oct 18, 2025
Duration seconds
4117
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Summary

What if the biggest AI risk isn’t bias or data, but human behaviour itself? How might AI impact the people using it and what does that mean for how we design solutions and deploy the technology? Episode Summary On this episode, I’m joined by a returning guest. Richard Chataway is a behavioural science expert and strategist who joins me to explore how we can design AI systems that truly work for humans. Richard brings a unique lens to the conversation, combining insights from advertising, government policy, and behavioural science to unpack the human drivers that shape how we build and interact with AI. We discuss everything from cognitive biases and persuasive tech to the ethics of design and how these hidden forces influence our relationship with intelligent machines. During our conversation, Richard explains the importance of context and behavioural frameworks in making AI more ethical, effective, and human-centric. We explore real-world examples of effective and ineffective design, examining where intentions diverge from outcomes and what can be done to address these discrepancies. Richard shares fascinating insights from his book " The Behaviour Business " and his experience in both the public and private sectors, offering a practical yet thought-provoking look at what it really means to design for behaviour in the age of AI. Whether you’re an AI sceptic, enthusiast, or simply curious about how technology intersects with human behaviour, this episode offers a compelling exploration of the invisible levers shaping our digital lives. From nudging with intent to avoiding manipulation, Richard helps us understand how behavioural science can make the future of AI more aligned with our values and less prone to unintended consequences. Guest Biography Richard is a Behavio…