Episode
Marc Ross on The Art of The Negroni
- Podcast
- The Human Risk Podcast
- Published
- Mar 7, 2026
- Duration seconds
- 2744
- Processing state
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Summary
What Can a Cocktail Teach Us About Curiosity and Creativity? At first glance, documenting Negronis around the world might sound like a frivolous hobby. But could a simple cocktail become a vehicle for curiosity, experimentation and creative thinking? On this episode, I speaks with geopolitical strategist Marc A Ross about an unusual passion project: ordering and documenting Negronis wherever he travels. What began as a casual habit has evolved into a magazine-style project called 50 Negronis , capturing cocktails from elegant bars to chaotic airport lounges. Along the way, the project has revealed something deeper about travel, culture and the value of experimentation. But as the conversation unfolds, it becomes clear this episode isn’t really about cocktails. Instead it’s about how curiosity leads to discovery, why creative side projects matter, and how experimentation can enrich both our professional and personal lives. Curiosity Starts With Small Experiments Marc’s Negroni project began almost accidentally. While travelling frequently for his work as a geopolitical strategist, he started ordering Negronis and photographing them. What made the idea interesting wasn’t a search for the perfect drink. Instead, Marc documented the entire experience — the great cocktails, the mediocre ones, and the truly terrible ones. That curiosity created a lens through which to experience the world differently. Bars became places for conversation, experimentation and discovery, and the project grew into a collection of stories from cities across the globe. Creativity Through Play A key theme of the conversation is the importance of playfulness. Marc deliberately avoids treating the project too seriously. The photos are simple smartphone snapshots, the documentation is intentionally lo…