Episode
E679 - Thoughts on Niching Down, Narrowing Your Focus and How to do this - Podcasting Tips
- Published
- May 7, 2026
- Duration seconds
- 1286
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Summary
Episode 679 - Thoughts on Niching Down, Narrowing Your Focus and How to do this - Podcasting Tips Dave answers a question from listener Jen Mack about niching your podcast audience: Should you focus on the kind of person they are, or on the problem they have? Dave explores practical strategies for tailoring your show to a specific group—and why a “niche” is essential for deeper impact and connection.1. The Value of Niching Your Audience Focusing your podcast on a specific audience or their problems makes your content more meaningful and better targeted. Broad topics with little depth rarely connect as powerfully as shows that go deep within a defined niche. 2. How to Discover and Hone Your Niche Go back to basics: Revisit why you started your show and who you want to serve. Use surveys and join online groups to discover what your potential audience talks about and cares about. Attend community events, engage in relevant meetups, and connect with people face-to-face to understand your audience better. 3. The Person vs. The Problem An effective niche is often a blend of both targeting a specific type of listener and the challenges they want to solve. Consider not just who your audience is, but why they’re seeking out your show and what questions they’re asking. 4. Tools & Tactics for Refining Your Focus Use Google’s autofill feature to see what potential listeners are searching for online. Build episodes and episode titles around these queries. Listen for feedback from your audience—like Jen’s question—to further tailor your topics as your show grows. 5. Building Community Through Engagement Interact with your listeners by inviting questions and feedback through your website. Responding directly to audience inquiries helps you continually refine your niche and deepen…