Episode
E673 - How To Get Listeners to Respond to Your Next Request - Listener Surveys and Calls To Action
- Published
- May 1, 2026
- Duration seconds
- 1411
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Summary
E673 - How To Get Listeners to Respond to Your Next Request - Listener Surveys and Calls To Action In this episode of The How To Podcast Series, Dave talks about listener surveys, calls to action, and the challenge of getting audiences to actually respond. He shares his own experience with a survey that has received only a small number of replies, then uses that as a launch point for a broader conversation about why listener feedback matters and how podcasters can ask for it more effectively. The core message is simple: great podcasts are built on understanding, not guessing. Dave explains that a survey should be short, clear, and focused on what listeners need, what they struggle with, and what they want more of, rather than questions that only satisfy the host’s curiosity. He also stresses that feedback has to lead to action, because if listeners take the time to respond and never see anything change, they stop believing their input matters. Dave also connects the idea of surveys to the bigger world of podcast calls to action. He encourages hosts to lead by example, do the actions they ask of listeners, and make every request feel like a pathway to engagement rather than a demand. He outlines five practical principles for stronger CTAs: make it about the listener, give one clear action, place it where people will actually hear it, make it frictionless, and tie it directly to the moment in the episode. The episode includes examples from his own show and references Tom Webster’s The Audience Is Listening , which Dave describes as an essential resource for podcasters who want to grow through listener insight. He also notes that even a small number of thoughtful responses can provide useful direction when they are reviewed carefully and used to guide real decisions. Key…