Episode
The Future of Higher Ed Branding, Authenticity and Alumni Stories
- Podcast
- The Higher Ed Marketer
- Published
- Jun 16, 2026
- Duration seconds
- 1231
- Processing state
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Summary
Faith Leaders Mini-Series - Episode 250 (2 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum. ___ This week they are joined by Jason Cook , Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University . Jason shares how Baylor is building a distinctive brand through authentic storytelling, alumni engagement, community partnership, and intentional differentiation in an increasingly competitive higher education landscape. ___ What We Cover in This Episode 🔘Why authentic alumni stories are one of higher education’s most powerful marketing tools. 🔘How institutions can differentiate themselves instead of blending into rankings-driven sameness. 🔘The importance of intentionality in higher ed marketing and storytelling 🔘How Baylor is helping shape the cultural identity and momentum of Waco, Texas. 🔘Why brand clarity matters more than ever during the enrollment cliff. ___ Episode Highlights 02:10 - How alumni shape brand perception through authenticity and outcomes 05:30 - Finding and activating alumni stories through intentional storytelling 08:40 - Balancing nostalgia with forward-looking student engagement 12:05 - Why rankings can push institutions toward sameness 15:18 - Building brand differentiation through clear institutional identity 29:15 - Lessons for institutions of every size to influence their communities ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe…