Episode
Why Big Media Can Hurt Your Business If You’re Not Ready with Kristan Vermeulen
- Published
- Feb 3, 2026
- Duration seconds
- 1610
- Processing state
not_requested- Canonical source
- https://joshcary.com
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Summary
What happens when a publicist loses her entire business overnight and decides to build something bigger instead? In this episode, Josh sits down with Kristan Vermeulen, creator of Makers of the USA , a show and media platform that highlights entrepreneurs and creatives who build with their hands and lead with heart. What started as a simple podcast during COVID quickly evolved into a visually rich, travel-style show that has caught the attention of major media outlets and streaming platforms. This conversation goes far beyond podcasting. It is about reinvention, vulnerability, storytelling, and what it really takes to be ready for visibility. Whether you are an entrepreneur, executive, creative, or leader trying to tell your story in a crowded world, this episode will challenge how you think about personal brand, PR, and being seen. What You’ll Learn in This Episode Why Makers of the USA Is Not Just a Podcast Kristan explains how the show became a full storytelling platform designed for television, streaming, and long-form visual media, and why that distinction matters if you want real reach and longevity. How Losing Everything Can Spark the Right Idea After COVID shut down her PR business, Kristan used the moment to create something aligned with her values. This episode shows how disruption can become direction if you listen closely. The Power of Long Form Storytelling Why podcasts and unscripted conversations reveal what short articles and headlines never can and how depth builds trust with an audience. What Most Entrepreneurs Get Wrong About PR and Media Getting featured is not enough. Kristan breaks down why being visible without being prepared can actually hurt your business and what must be in place before big opportunities arrive. How to Find the Story People Ac…