Episode

The Business of Fashion Founder & CEO: Imran Amed – Following a Feeling, Being a Pioneer, & Building the Voice of an Industry

Podcast
The Gstaad Guy Podcast
Published
May 27, 2026
Duration seconds
5539
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https://traffic.megaphone.fm/GGQ1368030714.mp3
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https://traffic.megaphone.fm/GGQ1368030714.mp3
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Summary

The Gstaad Guy sits down with Imran Amed, founder and CEO of The Business of Fashion, the platform that fundamentally changed how the fashion industry understands and talks about itself, to explore what it truly takes to bet on a calling when everything rational tells you otherwise. From journaling as a child to consulting at McKinsey, Imran traces the long and winding road that led him to build one of the most influential media businesses of his generation. The conversation covers the early days of stretching himself thin across multiple jobs just to keep the dream alive, the insecurity and need for validation that shadowed his ambition, and the moment the universe seemed to stop offering alternatives. Imran opens up about the internal struggle between security and purpose, how meditation and silent retreats helped him find stillness amid relentless pressure, and why genuine optimism, not the performative kind, has been his most durable asset. An unusually candid and deeply personal conversation about identity, courage, and what becomes possible when you finally stop ignoring what you were meant to do. Filmed at The Twenty Two (London), Gingko Suite. (00:00) Intro βœ¨πŸŽ™οΈ (00:54) BoF VOICES 🎀🌍 (03:34) How It Started πŸ’‘πŸŒ± (05:15) Failure βŒπŸ“‰ (07:06) Rise Of The Internet πŸŒπŸ’» (08:07) Following A Feeling 🧭❀️ (12:20) Prosumers πŸ”„πŸ’‘ (13:34) Perspective πŸ‘οΈπŸŒ (15:47) Creation Of The Logo ✏️🎨 (21:05) Turning Into A Business πŸ’‘πŸ’Ό (25:37) "Why London?" πŸ‡¬πŸ‡§πŸŒ† (28:35) Consumer To Prosumer πŸ”„βœ¨ (30:00) Adapting To The Times β³πŸ”„ (33:04) Being A Pioneer πŸš€πŸŒŸ (35:13) "State Of Fashion" πŸ‘”πŸ“Š (41:05) BoF & McKinsey πŸ“°πŸ’Ό (44:12) The Impact Of Knowledge πŸ“šπŸ’‘ (47:57) Banned From A Fashion Show πŸš«πŸ‘— (49:56) Breaking The Fashion Communication System βš‘πŸ”“ (53:56) Industry & Business Relationships πŸ€πŸ»πŸ’Ό (56:45) Good vs. Bad…