Episode
Episode 26, Part 3 - Fullcast & SBR: Go-To-Market Capability Acceleration
- Podcast
- The Growth Workshop Podcast
- Published
- Mar 19, 2026
- Duration seconds
- 798
- Processing state
not_requested- Canonical source
- https://sbrconsulting.com/
Actions
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Summary
In the final part, the panel tackle seller capability: what top performers really do differently, how to surface it through data, and how leaders can personalise development based on potential. Guy, Alan, and Dannii explore AI’s role in coaching, readiness, automation, and reducing seller noise, and Jonny closes by reframing AI adoption as a people challenge, not a tooling one. A sharp, forward‑looking finish on how SBR + Fullcast drive sustainable behavioural change.