Episode
Is it easier to start a sustainable business or to become one? With Rory MacFadyen and David Rakowski
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- Jul 15, 2025
- Duration seconds
- 2368
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Summary
We've all got a lot savvier about sustainability in recent years. We know the size of the climate challenge facing the planet. And we know that the planet needs more than statements, green logos and commitments to use the printer less to tackle it. As we all make more sustainable choices and changes in our personal lives, we look to the businesses we buy from and work for to do the same. Our expectations are higher than ever before, but are some businesses better placed to meet them than others? That's what we're exploring with Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte, in this episode of The Green Room, as we ask: Is it easier to start a sustainable business or to become one? Tune in to find out: Why "sustainable business" is more than a marketing line What businesses are doing to link transparency and consumer trust How Reflo are challenging the idea of sustainable supply chains The shifts and trends shaping business sustainability efforts Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK Find out more about Change Please Find out more about Reflo Guests: Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte. Hosts: Stephanie Dobbs and Oli Carpenter Original music: Ali Barrett