Episode
Discounting Is Disrespectful (3 Rules for Charging Premium)
- Podcast
- The Graham Cochrane Show
- Published
- Jul 28, 2026
- Duration seconds
- 1600
- Processing state
not_requested
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Summary
If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact clients you're trying to win. Most coaches think discounting is kindness. It's not. It's disrespectful. And today I'm going to give you the three rules I follow that let me charge premium prices without guilt — rules that most coaches break without even realizing it. I'm also going to tell you about the time someone told me flat out he couldn't afford my program... and what happened two days later completely changed how I think about who can and can't afford to work with me. Chapters 00:00 Introduction to pricing mindset 02:26 The story of a London dinner mastermind 06:29 The client asks for a payment plan 08:25 Always make an offer at events 10:13 The $25,000 coaching offer 12:12 Three rules for premium pricing 16:37 The value of believing in your clients 21:22 Let people self-select into your offers 27:04 Conclusion: Make offers and hold your price 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/