Episode

Why IP and StoryTelling are Essential to Building a Brand in 2026

Podcast
The GaryVee Audio Experience
Published
May 15, 2026
Duration seconds
1793
Processing state
not_requested
Canonical source
https://podcasters.spotify.com/pod/show/garyvee/episodes/Why-IP-and-StoryTelling-are-Essential-to-Building-a-Brand-in-2026-e3jd8jl
Audio
https://traffic.megaphone.fm/APO3443427452.mp3
JSON
/v1/public/podcasts/the-garyvee-audio-experience-745405/episodes/why-ip-and-storytelling-are-essential-to-building-a-brand-in-2026
Markdown
/podcast/the-garyvee-audio-experience-745405/why-ip-and-storytelling-are-essential-to-building-a-brand-in-2026.md

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Summary

In this episode of the GaryVee Audio Experience, I sit down with Omar from Near Mint Condition to discuss the most important project I’m working on: VeeFriends Comics. I explain why storytelling is the ultimate foundation for any brand and why I’ve decided to dive deep into the world of comic books. I also dive deep into my personal creative process - from my original character doodles to "collaborative conviction" off-sites with industry legends like Jim Rugg and DJ Coffman. You’ll learn about: The Importance of Origin Stories for Brand Building My Creative "Marvel Method" for VeeFriends