Episode
Why IP and StoryTelling are Essential to Building a Brand in 2026
- Podcast
- The GaryVee Audio Experience
- Published
- May 15, 2026
- Duration seconds
- 1793
- Processing state
not_requested
Actions
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Summary
In this episode of the GaryVee Audio Experience, I sit down with Omar from Near Mint Condition to discuss the most important project I’m working on: VeeFriends Comics. I explain why storytelling is the ultimate foundation for any brand and why I’ve decided to dive deep into the world of comic books. I also dive deep into my personal creative process - from my original character doodles to "collaborative conviction" off-sites with industry legends like Jim Rugg and DJ Coffman. You’ll learn about: The Importance of Origin Stories for Brand Building My Creative "Marvel Method" for VeeFriends