Episode
Corporate Burnout to Founder: Launching a Premium Brand & Your Second Act at 50 with Tina Yau
- Podcast
- The FxCK YOU 50s
- Published
- Oct 22, 2025
- Duration seconds
- 2573
- Processing state
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Summary
Ready for a major career pivot? This episode features Tina Yau, a former retail e-commerce executive who traded her corporate titles at giants like Uniqlo, Estée Lauder, and Saks Fifth Avenue to launch her own premium women's travel bag brand, TYVY NYC, set to debut in Fall 2025. Tina's journey is a powerful testament that it's never too late to reinvent yourself—she started over at age 50. She dives deep into the challenges and exhilaration of leaving corporate life to build a brand from scratch, focused on creating functional and stylish travel bags that keep up with women juggling work, family, and life on the go. You'll hear her perspective on: The empowerment of women in business and why age is just a number when pursuing a dream. The crucial role of community support and mentorship in navigating the world of entrepreneurship. The significance of building a supportive, values-aligned team. If you're contemplating a second act or a career reinvention, Tina's candid story about creating a brand that solves a real-world problem—without sacrificing style—will be the inspiration you need. Connect with The F*CK You 50s Podcast Website Instagram LinkedIn YouTube Connect with our guest TYVY NYC on IG TYVY NYC official website check out the Dyson AirWrap (not an ad) Chapters 00:00 Introduction and Technical Setup 03:03 Tina's Journey in E-commerce 05:50 Launching a New Brand: The Aviator Collection 08:57 Challenges and Insights in Brand Development 12:03 Navigating Roadblocks and Building a Team 14:50 Support Systems and Community Engagement 23:58 The Challenge of Support from Family and Friends 26:53 Embracing Delusional Confidence 29:24 Learning from Corporate Experience 32:21 Navigating Parenthood and Entrepreneurship 34:38 Breaking Societal Norms for Women in Business…