Episode
E053 - The Marketing ROI Gap in Banking [Reposted from recent webinar hosted by Fintel Connect]
- Podcast
- The Free Toaster
- Published
- Jul 14, 2026
- Duration seconds
- 2480
- Processing state
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- https://thefreetoaster.podbean.com/e/e053-the-marketing-roi-gap-in-banking-reposted-from-recent-webinar-hosted-by-fintel-connect/
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Summary
On July 13th 2026, Carlos spoke on a panel moderated by Danielle Lauzon (Fintel Connect) with Amanda Share (Pagaya), and John Hanley (Idaho First Bank). Big ideas Carlos discusses:1. The dangers of blindly optimizing for CPA in affiliate channels based on executive mandate2. Why marketing at a lending company is one of the hardest jobs out there3. A time he saw a huge spike in lead volume that was toxic for the business4. Why direct mail is systematically undervalued5. The (brand marketing) lesson that took him over 2 decades to learn ***** Fintel Connect's Danielle Lauzon hosts a panel unpacking findings from a Cornerstone Advisors survey of 126 senior bank and credit union marketing execs — most of whom struggle to connect marketing spend to measurable outcomes, yet keep funding the channels that merely look best in reporting. Joining the conversation: Danielle Lauzon (Fintel Connect) — moderator; works on growth and strategy for the affiliate marketing platform built for financial services. Amanda Share — VP of Affiliates at Pagaya, which expands access to credit by pairing AI underwriting with performance marketing. John Hanley — EVP & CMO of Idaho First Bank and its digital brand Peak Bank, with 20 years in financial services marketing. Carlos Caro — founder of New Market Growth and publisher of The Free Toaster Newsletter, former Credit Karma executive and Capital One analyst. Topics covered: why CPA and cost-per-lead mislead budget decisions, the shared-leads horror story that turned a channel toxic, why lending dashboards need credit dimensions, direct mail's chronic undervaluation, and the case for fintechs investing in brand marketing. ****** Come meet Carlos & Nick in San Francisco! The Affiliate Marketing Summit For Lenders & Publishers Sponsore…