Episode
Is "Digital Hygiene" Killing Your Valuation? Why Your Biggest Exit Risk Isn't Your P&L with Paige Wiese
- Published
- Apr 20, 2026
- Duration seconds
- 1734
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- https://soundcloud.com/theexitpodcast/is-digital-hygiene-killing
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Summary
Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- Are your digital assets a ticking time bomb for your business valuation? In this tactical episode of The Exit, host Steve McGarry sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to unpack the often-overlooked world of digital asset management in M&A. Paige shares her journey from architecture to becoming a digital asset expert, revealing how "poor hygiene" around domain names, license keys, and social media logins can derail a deal or provide buyers with unwanted leverage during negotiations. Whether you are a referral-based business or a personal brand, this episode provides a roadmap for documenting your digital footprint to ensure a smooth, high-value transition. What You’ll LearnBeyond Crypto: Beyond Crypto: Why digital assets actually refer to the 300+ data points, from hosting and domain names to email addresses and plugin license keys, that keep your company operating online. The Valuation Killer: How inaccessible accounts and missing documentation can lead to reduced valuations and "deal friction" during due diligence. The "Vendor Trap": Why you must read your contracts to ensure you, not your agency, actually own your website, content, and SEO rank. Decoupling the Founder: The 3-year strategy for shifting authority from a personal brand to a company brand to increase business transferability. Ownership Mapping: Why password managers aren't enough, especially when 2FA is tied to a former employee's phone, and how to effectively prepare your assets for a hand-of…