Episode
App Store Flipping, ASO Secrets, and 8-Figure Acquisitions with Steve Young (App Masters)
- Published
- Feb 16, 2026
- Duration seconds
- 1625
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Summary
Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- What happens when you’re at the finish line of a massive business exit and decide to walk away? In this episode, Steve Young, founder of App Masters, joins Steve McGarry to unpack his decade-long journey from a side-hustling app developer to a major player in the mobile marketing space. Steve shares the raw truth behind selling app portfolios on Flippa, the common mistakes founders make during due diligence, and the surprising lessons he learned from a failed multi-million dollar exit. Whether you’re building your first "Minimum Viable Revenue" product or preparing for a seven-figure sale, this episode is a masterclass in patience, clean books, and the power of audience-first business building. -- Steve Young is an author, speaker, and host of the #1 app marketing YouTube channel with 50K subscribers. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more! He is also the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper. Website - https://appmasters.com/ LinkedIn - https://www.linkedin.com/in/stevepyoung/ -- [00:37] Steve’s origins: From a meetup group to building cross-platform iOS and Google Play apps. [01:30] Why niching down into a podcast about apps in 2013 was the catalyst for his 30+ person team today. [04:50] Selling on Flippa: Why "real estate value" and ASO (App Store Optimization) are key drivers for app sales. [07:10] Inside a "failed" major exit: Learning the buyer'…