Episode
Authenticity in the Age of AI with Wes Towers
- Podcast
- The Empowered Leader Podcast
- Published
- May 29, 2026
- Duration seconds
- 3689
- Processing state
not_requested
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Summary
Founder & Web Director, Uplift 360 Wes Towers is an experienced digital strategist, web designer, and marketing expert based in Geelong, Victoria, Australia. With over two decades of professional experience in graphic design and digital media, Wes specializes in engineering high-performing websites specifically tailored for builders, trades, and industrial brands. As the founder of Uplift 360 , he moves beyond standard creative aesthetics to design intentional, conversion-driven digital platforms. His specialized approach focuses on helping construction companies establish credible online footprints that successfully capture, self-qualify, and convert visitors into high-value leads. Professional Background & Experience · Founder & Web Designer | Uplift 360 (2018 – Present) Directs the strategic design, development, and conversion optimization of bespoke digital platforms for construction and industrial brands. Integrates targeted Search Everywhere Optimization (SEO), user experience (UX) refinements, and tailored marketing formulas to maximize brand visibility and lead generation. · Director & Creative Lead | Omnific Design (2003 – Present) Manages multifaceted operations for a long-standing Melbourne-based visual communication and web firm, guiding branding strategies and digital architecture for a diverse corporate client base. · Media & Graphic Designer | Anthill Magazine & Corpfit (2003 – 2007) Refined corporate marketing blueprints and publication layouts early in his career, developing a foundation in fast-paced commercial brand positioning. Thought Leadership & Speaking Wes is a frequent voice in the business community and the host of the podcast “Built. Trusted. Chosen.”, where he interviews industry innovators on modern leadership, healthy construction ecosyst…