Episode
Why Most E-Commerce Sites Waste Their Traffic (And How to Fix It)
- Podcast
- The Edward Show
- Published
- Jun 5, 2026
- Duration seconds
- 3557
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Summary
E1067: Most e-commerce founders believe they need more traffic. In reality, most stores already have enough qualified visitors. They just fail to convert them. In this episode, I sit down with David Schomer - former CPA, Amazon seller, founder, and now CEO of Build Grow Scale - to break down why most e-commerce sites waste organic and paid traffic, and what actually increases revenue. We go deep into conversion rate optimization, SEO strategy in the AI era, Amazon data advantages, and the practical changes that move the needle. If you run a Shopify store, sell on Amazon, or are building any online brand, this episode will help you rethink where your growth is really coming from. What we cover: - Why "more traffic" is often the wrong goal - The simple homepage mistake that costs sales - Why putting your phone number at the top of your site builds trust - How to reduce buyer risk and increase conversions - Using customer service emails to improve product pages - Why FAQs and sizing charts matter more than most founders realize - How Amazon PPC data can improve your Shopify SEO - The return of the blog and when top-of-funnel content actually works - Bottom-of-funnel SEO and targeting high buyer intent searches - How AI tools like Claude are changing how founders analyze data - Finding wasted SaaS spend inside your own P&L - Why mobile optimization is still a major issue in 2026 - What e-commerce brands should steal from Amazon reviews - The 30-minute audit any founder can do today to improve conversions David also shares: - How he built and sold Amazon brands - What separates profitable stores from struggling ones - How to think about cross-sells and upsells strategically - What he's seeing with AI-driven search and new ad platforms This is a tactical episode focused…