Episode
Why 70% of Your Ecommerce Pages Aren't Indexed (And How to Fix It)
- Podcast
- The Edward Show
- Published
- Jun 1, 2026
- Duration seconds
- 4064
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Summary
E1063: If you run a large ecommerce site with hundreds of thousands or millions of product pages, and only a fraction of them are indexed, you are not alone. David Quaid and I break down why Google indexes only 30-40% of pages on many large sites - and what actually determines whether a product page gets crawled and indexed. This conversation covers how authority flows through large websites, why crawl budget is often misunderstood, and how URL structure, topical relevance, and internal architecture affect indexation. If you manage or market a large ecommerce site, this episode will change how you think about SEO. What we cover: - Why "discovered, not indexed" is a bigger problem than "crawled, not indexed" - Why adding more internal links doesn't automatically improve indexation - How Google's crawl pools actually work - Why pruning pages rarely fixes indexing issues - The role of the URL slug in determining whether a page gets crawled - How topical authority influences whether a product page is worth indexing - Why homepage backlinks don't help deep product pages as much as you think - How hub pages can bypass traditional site hierarchy - When to include keywords in subfolders vs. slugs - Why some large sites perform well with only 40% of pages indexed - What happens when authority "tightens" across your site - How to decide which product pages actually need to rank - The first three things to check when auditing a 1M+ product site - The real difference between crawl efficiency and authority shaping - How blog content can directly support deep product tiers We also discuss: - Whether AI-generated product content hurts indexing - Why XML sitemaps do not solve indexation problems - The difference between semantic ranking and topical authority - Why step-by-step traffic…