Episode
The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)
- Podcast
- The Edward Show
- Published
- Jun 30, 2026
- Duration seconds
- 3968
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Summary
E1092: Digital PR has become one of the most effective ways to build authority, earn high-quality backlinks, and strengthen your brand across both Google Search and AI search. In this episode, Aashish Khakhar breaks down the exact process his agency uses to consistently earn links from major publications. Instead of vague advice, he walks through every stage of a campaign - from coming up with ideas that journalists actually care about to building media lists, writing pitches, sending outreach, and measuring results. We also discuss where AI helps, where it hurts, why surveys continue to outperform most linkable assets, and how digital PR fits into modern SEO. Topics covered: - The difference between reactive PR and proactive (active) digital PR - Which approach is best for beginners and small businesses - How to find journalists that are likely to cover your story - Building media lists with Muck Rack and Hunter - Structuring outreach emails that actually get opened - Subject line strategies that improve open rates - How BuzzStream fits into large-scale outreach campaigns - Email warm-up and deliverability best practices - Why personalization still beats AI-generated outreach - Creating surveys that naturally attract backlinks - Using data studies and infographics as linkable assets - A case study that earned links from major publications - How internal linking amplifies the value of digital PR campaigns - Why anchor text matters more than many SEOs realize - Reverse engineering competitors' digital PR campaigns - Combining reactive PR opportunities with proactive campaigns - Whether press releases still provide SEO and AI visibility benefits - How digital PR contributes to brand authority and entity building - The role of brand mentions with and without backlinks - H…