Episode
The 30-Page Local SEO Hack Google's AI Is Already Rewarding
- Podcast
- The Edward Show
- Published
- Jun 24, 2026
- Duration seconds
- 5155
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Summary
E1085: Caleb Ulku joins to talk about one of the most practical local SEO systems I've heard in a while: the "Core 30." The idea is simple: stop treating your website and Google Business Profile like two separate things. Caleb's approach is to build the website so it directly supports the Google Business Profile. Your GBP categories, services, landing page, location pages, service pages, and internal links should all send Google the same clear signal about what your business does and where it does it. Caleb says that for many local businesses, this ends up being around 30 pages. That is why he calls it the Core 30. We also get into how AI is changing local SEO. Not in a vague way. Caleb explains how Google, Gemini, ChatGPT, and other AI systems are likely to read local business websites, what they need to see, and why messy websites may become a bigger problem as AI agents become more involved in search. In this episode, we cover: - Why Caleb moved away from non-local informational SEO after ChatGPT came out - Why he now treats the Google Business Profile as the "money page" for local SEO - How the Core 30 works for plumbers, lawyers, home services, and other local businesses - How to structure service pages around your GBP categories and services - Why many local businesses are underusing secondary GBP categories - Why keyword stuffing GBP services does not make sense anymore - How to think about location pages for multi-location businesses - Why Caleb cares more about internal linking than URL structure - Where the keyword still matters on a local service page - Why the first paragraph of a local page should not be a company history lesson - How AI changes the way local business content should be written - What "attribute matching" means for ChatGPT, Gemini, and loca…