Episode
Google Just Added Instagram, TikTok, X & YouTube to Search Console
- Podcast
- The Edward Show
- Published
- Jul 12, 2026
- Duration seconds
- 607
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/the-edward-show-6568456/episodes/google-just-added-instagram-tiktok-x-youtube-to-search-console/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/the-edward-show-6568456/google-just-added-instagram-tiktok-x-youtube-to-search-console.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
E1103: Google has added a new Search Console property type that shows how content from Instagram, TikTok, X, and YouTube performs across Google Search and Discover. The new "platform properties" feature lets creators and businesses see which search terms lead people to their social and video content, along with data about how people interact with those posts. This is further evidence that Google's increased focus on social media content is not temporary. I explain: - What Google's new platform properties are - Which social and video platforms are currently supported - How to connect Instagram, TikTok, X, and YouTube to Search Console - Why this update matters for SEO - How social posts can rank for valuable keywords - Why the first words of a LinkedIn post matter - How LinkedIn uses those words in the page title and URL - Why placing your target keyword near the beginning of a post can improve relevance - How to reuse the same text post across LinkedIn, X, Threads, and Facebook - Why detailed video descriptions are better than a few words and hashtags - How transcripts can help Google and AI systems understand your videos - Why websites are still important even as social content becomes more visible in search - What happened when I used an indexer to get a LinkedIn post indexed within 30 minutes - Why getting indexed does not necessarily mean the post will rank on page one - The risks of using indexers across every social post Most creators are not intentionally targeting keywords with their social content. Their descriptions are often short, vague, or filled with hashtags that give search engines very little useful context. That creates an opening for businesses that understand how keyword targeting works. You can continue building bottom-of-funnel pages on your websi…