Episode
An iGaming SEO Reveals How He Manipulates ChatGPT Recommendations
- Podcast
- The Edward Show
- Published
- Jul 2, 2026
- Duration seconds
- 4270
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Summary
E1094: I talk with Léo Poitevin, an SEO who spent years in iGaming, CBD, and some of the most competitive search niches online. Léo has been testing how to influence ChatGPT recommendations, AI search visibility, and traditional Google rankings using tactics that come from aggressive affiliate SEO. We get into how SEOs are using third-party listicles, backlinks, Reddit, review pages, and brand mentions to influence what ChatGPT recommends when someone asks for the best company, product, or service in a category. This is a very tactical episode on where SEO and AI recommendations overlap. We talk about: - How Léo went from iGaming SEO to running his own agency - Why competitive niches like gambling and CBD produce aggressive SEO tactics - How external "best of" listicles can influence ChatGPT recommendations - Why ranking on Google still matters for AI visibility - How ChatGPT may use Google results, query fan-outs, and source consensus - What makes a third-party listicle more likely to get picked up by AI - Why putting your client number one everywhere may start looking suspicious - How Claude and other AI tools may filter out obvious SEO spam - Why linking out to competitors may make a listicle look more trustworthy - How Reddit is becoming more important for AI recommendations - Why Reddit manipulation is harder than most SEOs think - The risks of buying Reddit comments, upvotes, and aged accounts - Why Trustpilot and reputation signals can override SEO manipulation - How ChatGPT checks reviews before recommending a brand - Why some brands get mentioned by AI even when others rank higher - Whether AI tools actually follow links or just keep doing query fan-outs - Why "too much SEO" can make a site, page, or brand look less trustworthy - The difference between manipul…