Episode
Episode #233: From an Everyday ER Problem to Medical Innovation: A Roadmap for Physicians Who Want to Create Change
- Published
- Nov 12, 2025
- Duration seconds
- 2268
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Summary
Have you ever been deep in a seemingly small, repetitive problem at work and thought, "There's got to be a better way"? Today's guest didn't just have that thought—she ran with it, all the way from the ER to the shelves of Amazon. In this episode, Dr. Liz Clayborne, emergency physician and founder and CEO of Nasaclip, shares how a common clinical nuisance sparked a full blown medical innovation. What started as a passing thought during residency turned into a patented, market-ready device that's now helping people everywhere from Disney cruises to school nurse's offices. Liz opens up about how she went from taping tongue depressors together to launching a product online. She breaks down the roadmap she followed which included bumps, doubts, funding stress and all—and shows you what's possible when you stop waiting for someone else to solve the problem. Whether your big idea is a device, an app, or just a smarter way to do the thing everyone hates, this conversation will give you the tools (and courage) to start. In this episode we're talking about: How a single ER shift inspired Dr. Liz to design a new medical device What you should do first when you have an idea ( spoiler: it's not building a prototype ) How to deal with imposter syndrome when you're stepping into unfamiliar territory The realities of fundraising—and why being a physician can actually be your superpower A step-by-step roadmap to go from idea to market The surprising ways her invention has made an impact beyond the ER Why betting on yourself isn't just brave—it's necessary Links for this episode: Dr. Liz Clayborne: Contact: [email protected] Instagram: @drelizpc Linkedin: https://www.linkedin.com/in/elizabethpclayborne/ Nasalip: Website: nasaclip.com Nasaclip Instagram: @nasaclip 🌟Because we real…