Episode
How Falling Birth Rates Reshape the Toy Industry
- Published
- Jun 19, 2026
- Duration seconds
- 512
- Processing state
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Summary
Episode 61 of The Demographics Podcast explores how declining birth rates are reshaping the global toy industry. Lucas and Luna examine the shift from mass-market plastic toys to educational, durable, and multi-generational products. They discuss the rise of subscription boxes, the success of brands like LEGO and Melissa & Doug, and how toy companies are pivoting to older children and adults. Specific data includes the 2025 global toy market decline of 3.2%, LEGO's 5% revenue growth to $9.8 billion, and the 18% increase in adult toy collectors. The episode also covers the 'kidult' trend, sustainability pressures, and the role of digital play. A natural donation segment is included. #ToyIndustry #Demographics #BirthRates #Kidult #LEGO #MelissaAndDoug #SubscriptionBoxes #EducationalToys #Sustainability #AgingPopulation #Economics #FexingoBusiness #BusinessPodcast #DemographicsPodcast #ToyMarket #AdultCollectors #DigitalPlay #GenerationalMarketing Keep every episode free: buymeacoffee.com/fexingo