Episode
Women in the Trades, Marketing Wins, and Building a Tile Business w/ Jada Finch
- Podcast
- The Deconstruction Podcast
- Published
- Jan 29, 2026
- Duration seconds
- 3508
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/404b7f2e
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Summary
Jada Finch is part of a growing wave of women doing real work in the trades — and proving themselves the right way: skill, grit, and job site experience. In this episode, she shares what it’s actually like building a trade business at 22, navigating a male-dominated industry, and turning organization and professionalism into a serious advantage. We get into stereotypes on site, earning respect, and why “girl power” can help or hurt depending on how it’s approached. Jada also breaks down what separates a good tradesperson from a real business owner — from how you show up, to how you quote, invoice, and communicate with clients. If you’re a contractor trying to grow, this one hits on the stuff that actually matters: quality, reputation, systems, and building a foundation that isn’t messy from day one. 👉 Learn more about Jobtable: https://www.jobtable.com Subscribe for weekly conversations with real contractors building smarter, more profitable businesses. Chapters / Timestamps 00:00 – Intro + client shoutout (Robert in Toronto) 01:10 – Meet Jada Finch + Pink Collar Contracting & Tile 02:00 – How she got into construction at 16 03:30 – Stereotypes, respect, and old-school attitudes on site 06:30 – “Accommodations” vs being able to do the job 10:45 – Craft, attention to detail, and why quality is slipping 14:15 – Organization, professionalism, and client perception (quotes/invoices) 22:30 – Branding as “Pink Collar” + marketing advantages 31:00 – Advice for hiring women + resilience in the trades 37:30 – Inspiring youth to choose trades over university debt 44:50 – College being overrated + learning by doing 56:55 – Billboard lesson + where to find Jada