Episode

The big business of romance novels

Podcast: The Decibel
Published: May 14, 2026
Duration seconds: 1397
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Summary

Once relegated to paperback stands in grocery stores, the business of romance novels is hot right now – especially in Canada. In a moment when book sales in other genres appear to be relatively flat or declining, what is it about romance novels that’s making readers fall in love? Deborah Aarts is a freelance business journalist. She’s on the show today to discuss what’s driving this “swoon boom,” how Canada became such a hotbed for romance readers and writers, and what it is about this moment that has readers pining after romance novels.