Episode
How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)
- Published
- Jun 11, 2026
- Duration seconds
- 3474
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/40f9afc3
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Summary
#363 | Louis Grenier joins Dave for a conversation about what it takes to stand out in B2B marketing when everything feels the same. They get into how people really decide to buy, why most B2B brands look and sound identical, and the marketing fundamentals that hold up no matter what's changing around them. The kind of conversation that reminds you why you got into marketing in the first place. Timestamps (00:00) - - Intro (04:35) - - Surviving cancer at 36 and what it taught Louis about doing work that matters (11:31) - - Why marketers fail when they try to educate the market instead of meeting it (16:57) - - The case for leading with one thing even when your product does ten (19:00) - - You can't create demand you can only position into demand that already exists (24:29) - - Why the most memorable brands use assets that mean nothing on purpose (31:09) - - What a real point of view is for and why most companies get it wrong (32:08) - - How to get leadership to say yes to bold unconventional marketing ideas (42:53) - - Why pain points don't drive purchases and what actually pulls the trigger (47:57) - - The case for saying the same thing a thousand different ways (55:07) - - Why strong marketing fundamentals matter more in an AI world not less Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive. Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readi…