Episode
How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
- Published
- Feb 17, 2026
- Duration seconds
- 2821
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- https://share.transistor.fm/s/d02b81a4
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Summary
#330 | Dave is joined by Ryan Narod , VP of Marketing at Rippling, to break down how Rippling has built one of the stand outbrands in B2B right now. Ryan walks through real examples of campaigns they’ve run over the last year, from scrappy iPhone videos and webinar promos to high-production customer stories and their 2026 Super Bowl commercial. They talk about how Rippling shifted from being great at growth marketing to building a brand people actually recognize, how they inject more personality and “human” into everything they ship, and how they measure brand marketing without losing pipeline accountability. To see Ryan's real campaign examples, head over to youtube.com/@heydavegerhardt . Timestamps (00:00) - - Why Rippling is going all-in on brand (03:45) - - Ryan’s background and why he joined Rippling (05:08) - - What Rippling does and how they position the platform (09:08) - - What “brand marketing” means at Rippling (11:28) - - Building a story that makes HR the hero (20:41) - - Ryan shares Rippling marketing examples (ads, videos, webinars) (27:38) - - High-production customer storytelling (Berries) (33:00) - - The “HR Deserves Better” campaign (35:58) - - How Rippling measures brand and pipeline impact (43:35) - - The Super Bowl commercial and what it takes to pull it off (45:38) - - Final takeaways and wrap-up Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive , or check out the MCP server by clicking this link. Vector - A contact-lev…